As It Gets
Market Insight and Case Reviews
Over the course of a day, participants study recent high-profile social media crises in their own market, Asia-Pacific and internationally. The Ruder Finn and Daylight coaching teams provide reputational and digital insight into how real-world social media threats were managed and what could have been done differently or better.
The Social Crisis Commences
The client team then experiences a highly realistic social media challenge which evolves into a major business and reputational threat for their organization. Based on a carefully-researched, detailed scenario, developed with our client, the crisis emerges via a single social media comment, video or blog.
Immersive, Interactive, and Real
The crisis evolves dramatically across the most popular social media platforms. Client teams have to assess the situation, develop strategies and solutions, obtain relevant approvals, and then implement their work. Fully multi-media, clients have a range of problem solving options.